The tools behind the business
Toolkit / 2026

I hired an entire
AI team. Nobody
asked for PTO.

Running multiple creative businesses takes more than caffeine and questionable amounts of ambition. These are the actual tools I use to design, build, automate and manage Carissa Lee Co. No random software recommendations. No pretending I use something I've never opened. Just the tools that earned their place in my workflow.

Meet my AI team

Five hires. One
very patient boss.

Each one covers a different part of the business. Open a card to see what they actually handle.

Eva, the executive assistant — pop-art portrait of a blonde woman in cat-eye sunglasses on an orange backgroundEvaExecutive Assistant

Runs my inbox, meetings and calendar so the day has a spine instead of a scramble.

  • Drafts emails in your tone so you only have to hit send
  • Filters the inbox down to what actually matters
  • Takes notes during online meetings
  • Schedules meetings and keeps the follow-ups moving
Sonny, the social media manager — pop-art portrait of a man in a red jacket on a green backgroundSonnySocial Media Manager

Keeps the feeds alive with posts written in my voice, so I am not performing for a ring light.

  • Writes posts in your tone and style
  • Plans, drafts and schedules content
  • Repurposes articles and videos into posts
  • Keeps your accounts active while you work
Penny, the SEO blog writer — pop-art portrait of a woman holding a pen on a blue backgroundPennySEO Blog Writer

Turns half-finished ideas into published articles instead of a folder full of titles.

  • Writes SEO-optimised blog posts
  • Matches your voice and keeps the blog on-brand
  • Keeps publishing consistent instead of sporadic
  • Turns videos and notes into articles
Stan, lead generation — pop-art portrait of a man wearing a headset on a yellow backgroundStanLead Generation

Finds the people worth talking to, then handles the outreach and the follow-up.

  • Searches a 700M-lead database for qualified prospects
  • Writes and sends outreach emails and follow-ups
  • Sends LinkedIn invites and messages
  • Books meetings so you can focus on the conversation
Rachel, the receptionist — pop-art portrait of a woman in a black blazer on a green backgroundRachelReceptionist

Answers the phone when I am heads-down in a design file. She already answers ours.

  • Answers every call, 24/7, on a dedicated US/Canada/Australia/UK number
  • Books appointments straight onto your calendar
  • Transfers calls to your phone when needed
  • Answers customer questions while you focus

Rachel answers our phone right now: +1 (225) 513-7369.

The Marblism app showing a chat list with Eva, Sonny, Penny, Cara and Linda
One inbox, whole team

Everyone reports
to the same chat.

The team works through one interface — a chat list where each employee shows up with their own thread. That's where I hand off work, read what's ready, and send it back for another pass.

Nothing ships without me reading it. AI drafts; I decide.

Meet My AI Team I may earn a commission if you sign up through my link, at no additional cost to you.
My business toolkit

The rest of the
setup.

Website & app building

My website didn't build itself. Well… technically.

Lovable is the platform I use to build and manage my website, landing pages, digital experiences and custom business features.

Every page you are reading came out of this. It lets me ship the idea the same week I have it.

  • Website and landing pages
  • Custom business features
  • Student portals and gated areas
Explore Lovable Not an affiliate link — just a tool I actually use.
Email marketing

Because manually emailing everyone is not a personality trait.

Mailchimp helps me manage email subscribers, automated campaigns and communication with my audience.

One place to send, schedule and see what people actually opened.

  • Subscriber lists
  • Automated campaigns
  • Audience communication
Explore Mailchimp Not an affiliate link — just a tool I actually use.

More recommendations get added here as they earn their place. Anything I haven't actually used stays off this page.

A real look behind the scenes

One business owner.
A whole lot of
moving parts.

  1. 01

    Lovable

    Builds and powers the website.

  2. 02

    Marblism

    Supports my business team and marketing coordination.

  3. 03

    Mailchimp

    Handles email marketing and automation.

  4. 04

    RAi

    Our original AI personality and creative assistant.

  5. 05

    Me

    Creative direction, design expertise, strategy and final approval.

AI helps me move faster. Experience makes sure we're moving in the right direction.

More from Carissa Lee Co™

I don't just recommend tools.
I run my businesses with them.

Meet My AI Team I may earn a commission if you sign up through my link, at no additional cost to you.