Independent by design

Designer.Developer.Founder.& all the things ♥

I build bold brands, functional apps and websites, and digital products — from a sketch in a notebook to the real, working thing.

Carissa Lee at golden hour beside her Jeep holding a Mad Lab tumbler
Mad Lab Shop sticker pack in a hand-held mailer box
  • • branding
  • • graphic design
  • • web & UX/UI
  • • apps
  • • digital products
  • • education
Good design changes everything

What I do →

Branding

Logos, visual identities and brand systems.

Graphic design

Social, print and launch graphics.

Websites & UX/UI

Beautiful, functional, easy to use.

Apps & tech

App strategy, development and tech help.

Digital products

Templates, guides and creative tools.

Education

The Blueprint™ and the Academy.

A little bit of everything… and I love it ♥

View all work →
Mad Lab mascot illustration — a grinning character with spiky neon hair and goggles
Character art
“Get Loosey Goosey Wit It” duck character illustration
Character art
Cosmic Drip energy drink can concept
Packaging
Mad Lab Sasquatch skate illustration
Character art
Neon bunny character illustration
Character art
Mad Lab Shop logo
Logo & brand
The Neon Rabbit logo
Logo & brand
Neon scientist sticker illustration
Character art
Framed “Space Crane” poster — an astronaut in a rocket-shaped claw machine
Poster
Organic Bare Fruit blueberry drink can mockup with an illustrated polar bear
Packaging
Sweet Tooth pastry box and cupcake topper mockup
Packaging
Feeling Alive Again coffee pouch mockup with an illustrated skeleton cowboy
Packaging
“Drink me — A Cup of Curiosity” tea pouch mockup
Packaging
Framed lunar illustration — an astronaut and two aliens on the moon with a Mad Lab Shop flag
Poster
Stitched burlap doll character with button eyes and a zipper
Character art
Two knitted plush doll characters with oversized eyes and zippers
Character art
Character illustration — a blonde woman with glowing eyes holding a decorated teacup
Character art
Sam's Sweet Chilli Sauce Co. bottle mockups with illustrated skeleton labels
Packaging
Illustration of a test tube filled with swirling neon colour
Illustration
Wildly Awake coffee poster — an illustrated bear in sunglasses
Poster
La Vida Tacos food truck wrap mockup with Día de los Muertos artwork
Packaging
What I build / In short

Ideas,
made real.

I'm a designer, software developer and founder. I take ideas from a sketch in a notebook to a working product — the brand, the code, the whole thing.

Read my story

Design experience / Carissa Lee

27,475+

Clients served since 2014

12+ Years of Creative Experience.Zero Patience for Boring Branding.

That number is Carissa Lee's overall design career since 2014 — not clients of Savage Marketing™, which is the newest thing she's built.

Education & learning
I spent years learning design, branding, UX/UI and software development — and a whole lot of money learning some of it the hard way.
Professional experience
Before Savage Marketing™, there were years of graphic design, branding, illustration, and creative projects. Savage might be the newest troublemaker, but the designer behind it isn't new to this.
Areas of expertise
Brand Design · UX/UI Design · Software Development · Digital Products · Product Strategy · Creative Direction · Building From Zero
Carissa Lee Academy™ / A place to begin

You know you want more.
You just need a place to start.

Maybe you've thought about working from home, learning design, creating something digital, or building a business of your own.

But every time you try to figure out where to begin, someone gives you another thing to buy, another video to watch, or another shortcut to try.

What if someone actually taught you how to start?

Real digital skills. Practical lessons. A clear place to begin — even if you're starting from zero.

Carissa Lee sketching ideas in her notebook
The Blueprint™ course cover
The Blueprint™ · Learn it. Make it yours.
“You don't need my business.
You need the skills to build yours.”
The Blueprint™ · Self-paced

Two ways in. Your pace either way.

The complete program

The Complete Blueprint™

Enrollment closed

One payment unlocks all ten paid phases, every workbook and the Build Vault™.

Explore The Blueprint →
Individual phases

One phase at a time

$149 per phase

Each purchase unlocks only that phase. Buy the next one separately, whenever you're ready. Not a payment plan.

Choose a phase →

Phase 00 is free · One-time payments · No subscription, no financing

Find Your Missing Piece artwork — a collage portrait holding a pink puzzle piece beside hand-painted Find Your Missing Piece lettering
YOUR FIRST STEP IS FREE

You've got potential. Let's figure out what to do with it.

Explore your strengths, uncover possible directions, and discover a place to begin.

Get My Free Workbook

Free PDF · Opening exercises from Phase 00 of The Blueprint™.
A free preview, not the full paid workbook or course.

The skillset / Built over years

I didn't learn one thing.
I learned how to build the whole thing.

Design it. Brand it. Build it. Launch it.

  1. 01 —

    Brand Design

    Identity · Visual systems · Positioning

  2. 02 —

    UX/UI Design

    Research · Experience · Interface

  3. 03 —

    Software Development

    Product · Code · Systems

  4. 04 —

    Digital Products

    Concept · Design · Delivery

  5. 05 —

    Product Strategy

    Idea · Validation · Execution

  6. 06 —

    Creative Direction

    Brand · Campaign · Visual storytelling

  7. 07 —

    Building From Zero

    Idea → brand → product → launch

Years of education. Thousands invested. Real businesses built.

I took everything I learned — and everything I had to figure out the hard way — and turned it into a skillset that lets me take an idea all the way from concept to something real.

Now I'm teaching the useful parts →
Featured / The Lab

Currently
building.

Start free.

Grab the free workbook and find what you could build first.

Get the workbook →

Learn.
Create.
Grow.

The Academy →

Custom projects & inquiries

Let's talk →
For the ideas worth making real

Have an idea?Let's make the damn thing.