Brand Identity Workbook
Define your voice, visuals and positioning so your business looks like it means it.
Practical tools, workbooks, and education to help you build a business on your own terms.

Carissa Lee Academy™ is a place to build practical creative, design and business skills through structured lessons and hands-on work.

Explore your strengths, uncover possible directions, and discover a place to begin.
Get My Free WorkbookFree PDF · Opening exercises from Phase 00 of The Blueprint™.
A free preview, not the full paid workbook or course.

60 pages · 51 worksheets to take your idea from notes app to launch plan.
$27
Get the Starter KitSelf-paced: Phase 00 + 10 build phases, guided exercises, My Build and the Build Vault.
Enrollment closed for the complete program
Explore the Blueprint
You don't have to purchase the entire program upfront.
Choose the full program, or start with an individual phase for $149. Work through your phase and purchase the next one when you're ready.
No Afterpay. No Klarna. No third-party financing. No credit approval for a payment plan. We built the phases into the program itself, so you can invest in your education a little at a time—without relying on buy-now-pay-later services.
Enrollment closed for the complete program
Get the full program upfront.
Explore the Blueprint$149 each
Start with the phase that fits your needs and budget. Purchase additional phases separately when you're ready.
Shop individual phasesDefine your voice, visuals and positioning so your business looks like it means it.
Optional one-on-one time with Carissa.
$50
Plan it on paper with independent worksheets. $27.
Shape how your business looks and sounds. Coming soon.
Structured lessons and exercises from idea to launch-ready. Founding Edition price Enrollment closed.
Right after checkout, your download appears on the confirmation page and in your Academy dashboard under My Products. You also get a confirmation email. Downloads use secure, short-lived links, so sign in to get a fresh one any time.
Yes. The Standard Commercial Use license lets you customize and use the worksheets for your own business and client work. You may not resell, redistribute or share the editable files. Resale rights are only included when a product says so.
A workbook is a set of worksheets you complete on your own, at your pace. A course like The Blueprint™ adds structured lessons, guided exercises and saved progress inside your student portal.
Yes. Purchases are linked to your Academy account so your products are always waiting in your dashboard.
Have a question about our services, courses, or products? Give us a call and our virtual receptionist, Rachel, can help you get started.
+1 (225) 513-7369Rachel is an AI virtual receptionist.